PUMARetail Ascent
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Curriculum Week 1
Week 1 • Understand

Retail 101: How retail actually works

Provocation, ecosystem, KPI engine, worked examples and the P&L that changes minds.

Illustrative Training Data
Opening provocation
"A store made sales today — but did not make money.
How is that possible?"
Think time
01:00
Facilitator note
Do not explain immediately. Let participants surface assumptions first. Silence is a facilitation tool.
  • Start the 60s timer. Do not speak during the countdown.
  • Collect 3–5 answers before revealing.
  • Reveal, then ask: "Which of these does your function most influence?"
Your reflection saves locally — visible in My Progress.